Privacy policy

Effective Date / Last Updated: 29 August 2026

JASE HEART GLOBAL
Business Registration Number: 202603219039
Malaysia
Website: https://jaseheart.com
Email: support@jaseheart.com

1. INTRODUCTION

JASE HEART GLOBAL (the “Company”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, process, disclose, store, retain and protect personal data when you access or use https://jaseheart.com, purchase our products, create an account, communicate with us, or otherwise interact with our website and related services (collectively, the “Services”).

Our online store is operated using Shopify’s e-commerce infrastructure. Accordingly, certain personal data may be collected, processed, stored or otherwise handled by Shopify and other third-party service providers engaged to support our business operations.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy should be read together with any other terms, notices or policies made available on our website that apply to your use of our Services.

2. PERSONAL DATA WE COLLECT

For the purposes of this Privacy Policy, “personal data” means information relating to an identified or identifiable individual, or information that may reasonably be associated with an individual.

Depending on your interaction with our Services, we may collect and process the following categories of personal data.

2.1 Personal and Account Information

This may include:

  • Full name;
  • Preferred name or salutation;
  • Account username;
  • Password and authentication credentials;
  • Account preferences and settings.

2.2 Contact and Delivery Information

This may include:

  • Email address;
  • Telephone or mobile number;
  • Billing address;
  • Shipping or delivery address;
  • Other contact information necessary to fulfil your order or respond to your enquiries.

2.3 Order and Transaction Information

This may include:

  • Products viewed, selected or purchased;
  • Products added to your shopping cart or wishlist;
  • Order history;
  • Purchase, return, exchange and cancellation records;
  • Order quantities and other transaction details;
  • Communications or enquiries submitted to our customer support team.

2.4 Payment and Financial Information

This may include:

  • Payment method;
  • Payment transaction information;
  • Payment authorization information;
  • Transaction amounts and payment confirmations;
  • Certain payment-related identifiers.

Payment processing may be provided through third-party payment service providers, including Airwallex, and other authorized merchant or payment networks.

Where applicable, payment information may be tokenised or otherwise processed through secure payment infrastructure rather than retained by the Company in raw form.

2.5 Technical and Device Information

When you access or use our Services, we may automatically collect information such as:

  • Internet Protocol (IP) address;
  • Browser type and version;
  • Device type;
  • Operating system;
  • Network and connection information;
  • Unique device or online identifiers;
  • Approximate geographic or regional information.

2.6 Usage and Analytics Information

We may collect information concerning your interaction with our Services, including:

  • Pages or products viewed;
  • Navigation and clickstream activity;
  • Shopping activity;
  • Session information;
  • Website performance information;
  • Diagnostic and error information;
  • Other information collected through cookies and similar technologies.

3. HOW WE COLLECT PERSONAL DATA

We may collect personal data through the following sources:

3.1 Directly From You

We may collect personal data when you:

  • Visit or use our website;
  • Create an account;
  • Place an order;
  • Make a payment;
  • Subscribe to communications;
  • Submit a customer service enquiry;
  • Contact us by email or other available channels;
  • Otherwise voluntarily provide information to us.

3.2 Automatically Through Our Services

Certain information may be collected automatically when you interact with our website through cookies, pixels, web beacons, server logs and similar technologies.

3.3 From Service Providers and Business Partners

We may receive personal data from third-party service providers that assist us with payment processing, hosting, analytics, logistics, fraud prevention, customer support and other business functions.

3.4 From Other Third Parties

Where permitted by applicable law, we may receive information from business partners, service providers or other third parties in connection with your transactions or use of our Services.

4. PURPOSES FOR WHICH WE USE PERSONAL DATA

We may use personal data for the following purposes:

4.1 To Provide and Operate Our Services

Including to:

  • Process and fulfil purchases and orders;
  • Process payments;
  • Arrange shipping and delivery;
  • Manage returns, exchanges and cancellations;
  • Create and administer customer accounts;
  • Respond to enquiries and provide customer support;
  • Maintain and operate our website;
  • Provide a personalised shopping experience.

4.2 To Improve Our Services

We may use information to:

  • Understand how customers use our website;
  • Improve website functionality and performance;
  • Develop and improve our products and services;
  • Analyse customer interactions and purchasing behaviour;
  • Diagnose technical problems and improve system reliability.

4.3 Security, Fraud Prevention and Protection

We may process personal data to:

  • Authenticate accounts and transactions;
  • Detect, prevent and investigate fraud;
  • Protect the security and integrity of our Services;
  • Identify malicious or unlawful activity;
  • Protect our Company, customers, users and other persons.

4.4 Marketing and Communications

Where permitted by applicable law, we may use personal data to:

  • Send promotional communications;
  • Provide information about products, services or promotions;
  • Measure the effectiveness of marketing communications;
  • Deliver relevant advertising or marketing content.

You may unsubscribe from promotional email communications at any time by using the unsubscribe mechanism contained in the relevant communication.

Please note that opting out of marketing communications will not prevent us from sending essential non-promotional communications, including messages relating to your orders, account, transactions or customer service enquiries.

4.5 Legal and Regulatory Purposes

We may process personal data where necessary to:

  • Comply with applicable laws and regulations;
  • Meet accounting, tax and record-keeping requirements;
  • Respond to lawful requests from government or regulatory authorities;
  • Establish, exercise or defend legal claims;
  • Enforce our contractual rights and applicable policies.

5. DISCLOSURE OF PERSONAL DATA

We do not sell, rent, lease or otherwise trade your personal data to independent advertising brokers for monetary consideration.

However, we may disclose personal data to trusted third parties where reasonably necessary to operate our business and provide the Services.

These parties may include:

5.1 Shopify

Shopify provides our e-commerce platform and related infrastructure, including hosting and technical services supporting our online store.

5.2 Payment Service Providers

We may disclose relevant information to payment processors and merchant service providers, including Airwallex, to facilitate payment processing, transaction authorization, fraud screening and settlement.

5.3 Logistics and Delivery Providers

We may provide relevant information to courier companies, freight providers and local delivery partners to fulfil and deliver your orders.

5.4 Technology and Service Providers

We may engage third parties to provide services such as:

  • Cloud hosting and storage;
  • Website infrastructure;
  • Analytics;
  • Customer support;
  • Cybersecurity;
  • Fraud prevention;
  • Technical support;
  • Business administration.

5.5 Legal and Regulatory Authorities

We may disclose information where required or permitted by applicable law, including where necessary to comply with legal proceedings, court orders, regulatory requirements, subpoenas or other lawful requests.

5.6 Business Transactions

Personal data may be disclosed as reasonably necessary in connection with a merger, acquisition, restructuring, sale of assets, financing, insolvency or other corporate transaction.

6. SHOPIFY AND THIRD-PARTY DATA PROCESSING

Our Services are hosted and supported by Shopify.

Shopify may collect and process personal data in connection with your use of Shopify-powered services and our online store. Certain information submitted through our website may therefore be transmitted to Shopify and other service providers, including providers located outside your country of residence.

Shopify may process personal data in accordance with its own privacy policies and applicable legal obligations.

For further information regarding Shopify's privacy practices, please refer to:

Shopify Consumer Privacy Policy:
https://www.shopify.com/my/legal/privacy/consumers

Shopify Privacy Portal:
https://privacy.shopify.com/en

The Shopify Privacy Portal may provide users with tools to access, delete, manage or otherwise exercise certain privacy choices in relation to personal data processed by Shopify.

Where Shopify processes personal data for purposes for which Shopify is independently responsible, requests relating to such processing may need to be directed to Shopify.

7. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, web beacons and other similar technologies.

These technologies may be used to:

  • Maintain website functionality;
  • Remember shopping cart contents;
  • Maintain account and session information;
  • Remember preferences;
  • Support currency or regional settings;
  • Analyse website traffic and usage;
  • Monitor system performance;
  • Improve website security;
  • Support marketing and advertising activities where permitted.

You may manage or disable certain cookies through your browser or device settings.

Please note that disabling cookies may affect the availability or functionality of certain features of the Services, including shopping cart, checkout, account and localization functionality.

8. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to websites, applications or services operated by third parties.

Such third-party websites and services are not controlled by us, and their privacy practices may differ from ours.

We encourage you to review the privacy policies and terms of any third-party website or service before providing personal information.

The inclusion of a third-party link does not constitute an endorsement or guarantee by the Company regarding the privacy, security, accuracy or reliability of that third party.

9. DATA RELATING TO CHILDREN

Our Services are not intended for children under the applicable age of majority in their jurisdiction.

We do not knowingly collect personal data from children where such collection is prohibited by applicable law.

If you are a parent or legal guardian and believe that a child has provided personal data to us, please Contact Us using the details provided in this Privacy Policy so that we may review and, where appropriate, take steps to delete the information.

10. DATA SECURITY

We maintain reasonable administrative, technical and organisational safeguards designed to protect personal data against unauthorized access, misuse, alteration, disclosure, loss or destruction.

Our security measures may include:

  • Access controls;
  • Secure authentication procedures;
  • Transport Layer Security (TLS/SSL) encryption where applicable;
  • Secure payment processing;
  • Payment tokenisation through authorised payment providers;
  • Monitoring and fraud prevention controls.

Payment information processed through third-party payment providers may be tokenised and handled through their secure payment infrastructure.

However, no method of transmission or electronic storage is completely secure. Accordingly, while we take reasonable measures to protect personal data, we cannot guarantee absolute or uninterrupted security.

11. RETENTION OF PERSONAL DATA

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide and administer our Services;
  • Complete and document transactions;
  • Maintain business and customer records;
  • Comply with legal, tax and regulatory requirements;
  • Resolve disputes and enforce agreements;
  • Detect and prevent fraud or misuse.

The applicable retention period may vary depending on the nature of the information, the purpose for which it was collected and applicable legal or regulatory requirements.

12. YOUR PRIVACY RIGHTS

Depending on your jurisdiction and applicable law, you may have certain rights regarding your personal data.

These may include:

Right of Access

You may have the right to request access to personal data we hold about you.

Right of Correction

You may have the right to request correction of inaccurate, incomplete or outdated personal data.

Right of Deletion

You may have the right to request deletion of personal data, subject to applicable legal exceptions and retention requirements.

Right to Restrict or Object

In certain circumstances, you may have the right to restrict or object to certain processing of your personal data.

Right to Data Portability

Where applicable, you may have the right to receive certain personal data in a structured and commonly used format or request its transfer to another organization.

Right to Withdraw Consent

Where processing is based on consent, you may have the right to withdraw that consent, subject to applicable legal requirements and consequences.

Marketing Preferences

You may opt out of promotional communications at any time by using the unsubscribe functionality provided in the relevant communication.

13. HOW TO EXERCISE YOUR RIGHTS

To submit a privacy request or enquire about how we process your personal data, please Contact Us at:

Email: support@jaseheart.com

For data processed by Shopify, you may also use the:

Shopify Privacy Portal:
https://privacy.shopify.com/en

Before processing certain requests, we may need to take reasonable steps to verify your identity in order to protect your personal data and prevent unauthorized requests.

We will handle valid requests in accordance with applicable law and within the applicable statutory timeframe.

14. INTERNATIONAL DATA TRANSFERS

Because our Services rely on international e-commerce, payment, hosting, technology and logistics providers, your personal data may be transferred to, stored in, or processed in countries outside Malaysia or outside your country of residence.

Where required by applicable law, we will take appropriate steps and use recognized safeguards for international transfers of personal data.

15. DATA BREACHES AND SECURITY INCIDENTS

In the event of a personal data breach or security incident affecting personal data, we will assess and respond to the incident in accordance with applicable law and our internal security procedures.

Where notification to individuals, regulators or other authorities is required, we will provide such notification within the applicable legal timeframe.

16. COMPLAINTS

If you have any concerns regarding our collection, use, disclosure, storage or processing of personal data, please Contact Us first at:

support@jaseheart.com

We will review your complaint and respond in accordance with applicable law.

Where available under applicable law, you may also have the right to lodge a complaint with the relevant data protection authority.

17. CHANGES TO THIS PRIVACY POLICY

We may update or amend this Privacy Policy from time to time to reflect changes to:

  • Our business operations;
  • Our Services;
  • Technology and security practices;
  • Payment and logistics arrangements;
  • Applicable laws or regulatory requirements.

Any revised version will be published on our website with an updated “Last Updated” date.

Where required by applicable law, we will provide additional notice of material changes.

18. CONTACT INFORMATION

For questions, requests or complaints relating to this Privacy Policy or our handling of personal data, please contact:

JASE HEART GLOBAL
Business Registration Number: 202603219039
Malaysia

Email: support@jaseheart.com
Website: https://jaseheart.com

Last Updated: 29 August 2026